Why do people keep sending Eto'o to another team?

I read on Goal.com and other sites how Eto'o is linked with other teams like Chelsea, City, Arsenal or even Real. If you know anything about Eto'o you'd know he'll never EVER play at Real Madrid he said it many times after the way they treated him. He's 30 I can't see him move again after settling so well in Milan, the owner loves him, the coaches, his teammates, he can bring them titles and vice versa (and have). The team is still competitive so it's absurd to think he'll move now, hopefully they can keep Sneijder or get Pastore!